Eastern Promise

India has always been a land of magical promise. But it’s also home to some of the world’s smartest and most innovative businesses, and they want to do business with us | Business Today Egypt

Business between India and Egypt is pretty good joint ventures are successful, and bilateral trade between the two countries is steadily growing. However, the full potential of mutual trade and investments hasn’t yet been fully tapped.

India must be doing something right. The words “India” and “Bangalore” kept coming up during the last American election campaign, which ended up with President G. W. Bush winning his second term in the White House. But India and Bangalore were, ironically, not mentioned in the context of the foreign affairs or the international political agenda of any of the challengers. They were at the center of a heated debate over a purely internal issue; jobs for Americans. Each party was proposing its own set of solutions to stem in the rising tendency, led by almost all the American corporate giants, including General Electric, Intel and Hewlett Packard, to outsource jobs to lower-wage, yet technically competent, markets. It is here that India’s Bangalore has become a visible example.

In fact, the success of the Indian companies is twofold. Not only have they been able to convince a host of the world’s best companies to relocate some of their jobs to call centers and IT consultancies in the Indian subcontinent, but they have simultaneously been able to expand outside India, particularly in the emerging markets, with no less success.