Facebook and smartphone “apps” may change the nature of the web as we know it | OnIslam.net
The rise of Google signaled the maturing of the Web as the medium that accommodated almost all other media, from text to audio and video content. Most users embraced that medium standardization. Suddenly Google, along with other search engines, became our indispensable guides into that world.
The success of Facebook, in contrast, marked the maturing of our Web habits, and thus the growing amount at every one's disposal of what author Clay Shirky calls “cognitive surplus” (the title of his latest book, though he has been using the term for several years).
That began with the routinization of our Web use. We knew when to peek into email and more or less what to expect. We dispatched Word Documents back and forth, with changes tracked and comments stacked in the margins. We skimmed and organized the daily harvest from our “feed aggregators.” We occasionally or obsessively went back to the familiar blogs. And, of course, all along we googled, initially cheered and surprised by its speed and accuracy at coughing back results, but only initially. And appropriately so — there is only so much admiration one (ordinary human being) can harbor for an algorithm.
